HOOTSUITE 10-YEAR CELEBRATION

An isometric style 3D animation celebrating close to a hundred major milestones in 10-years for social media juggernaut Hootsuite.

ROLE: CREATIVE DIRECTION | DESIGN | ANIMATION

CLIENT: HOOTSUITE

SOUND DESIGN: TORONTO SOUND


FINAL ANIMATION


THE STORY

Hootsuite approached me with a brief to design and create an isometric city highlighting and celebrating the milestones that they have accomplished since they opened their doors in 2008. Hootsuite started as a small start-up in 2008 to becoming a record-breaking funded company in Canada. There were close to 100 milestones to highlight so I knew wasn’t just
a creative exercise but technical and logistical one as well.

I referenced my personal project Moments In Japan during my initial conversation with Hootsuite’s creative team. Moments In Japan wasn’t built isometrically, but it does have the same design sensibility, look and feel as what the anniversary video was going to be. I credit this personal project for opening the door to working with Hootsuite.

Knowing that we had to resolve to a final birds-eye view of “Hootropolis” (as I lovingly coined the city), it was important to create a blueprint first before jumping right into the build. I sketched out the entire city, building each block to fit in a grid system and naming segments of the city (e.g. The West End or The Docklands). Organizing the city this way also made it easy
to coordinate with my assistant designer Dylan on what segments we were working on and when.

Once we got approval for the city’s blueprint, I moved ahead to build each milestone and place them in their respective blocks. We had to keep in mind visibility of these milestones as the camera
moved through Hootropolis. Once all milestones were approved, I animated each one and sent them to Hootsuite as single animations for approval.

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FINAL FRAMES

Some finished frames from the full animation.